Watching the Grammys earlier this year I found myself enjoying the “get to know” segments about the artists, they were done in an Olympics way, showing where people are from, etc. You can’t help but be enticed by the stories as we tend to lionize authenticity as a key virtue. Being relatable is good business. But what about the artists that aren’t relatable? The ones that are too wacky to trust entirely. Or the ones that need anonymity or distance to create. Some of the most incredible art is often made by those who push the ideas in their work or their personal narrative far away from themselves.